Tart Magazine- Issue One

Tart is a magazine of interviews, essays, fiction, poetry, playlists, photography, art, and recipes - all sewn together by the sinew of food. Its insides evoke everything that comes to mind when we are gathered around food: memories, emotions, sensations, occasions, rituals, habits. Food is always a character, whether main or supporting, and Tart is filled with juicy stories of its many lives.

Reading it should feel like being at an excellent dinner party, filled with funny stories and passionate conversation. The plates are uncleared and your friends are laughing as candles slowly drip wax onto the tablecloth. A low, soft croon propels itself from the stereo and wafts in the background.

Tart is about moody food: what you ate on your first date, the buffet at the wake after your grandmother’s funeral, the Barbie ice cream cake you begged for for your sixth birthday party, the surprise of popping mustard seeds, the smell of sizzling onion, the crack of a cookbook spine, the feel of paneer you made in the sink at home, the eavesdropped aroma of a neighbour’s smoking barbecue drifting over your fence or the bravery of eating mushrooms you’ve foraged and hoping they’re not poisonous. 

These are new narratives about food, but really, they are the oldest ones.

Tart is published by Studio Sasha, a creative practice producing branding, copywriting, graphic design, publishing and editorial.